Exploring the Relationship Between ICP and Personalization in Marketing
Ever wondered why some marketing messages feel like they're speaking directly to you? And others? They scream “This was sent to 1000 other people.” That's the magic of a company that has...
AI and Content Marketing: The Big Reality Check of 2024
In 2023, practically everyone in marketing (98% to be exact) hopped aboard the AI express. The goal? To shake up strategies and streamline workflows, all under the banner of "doing more with...
How to Embed URL Properties into Text Properties and CTAs in HubSpot
One of the powerful things you can do with Air Traffic Control content recommendations and HubSpot is embed the links of recommended content items into both buttons and into the headlines of...
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