The Symphony of Sentiment: Taming Tone in B2B Software Marketing
As a content marketer, you're an artist. You don't wield a paintbrush or chisel a marble block. Instead, your palette is filled with words, phrases, and sentences, your canvas the...
AI and Content Marketing: The Big Reality Check of 2024
In 2023, practically everyone in marketing (98% to be exact) hopped aboard the AI express. The goal? To shake up strategies and streamline workflows, all under the banner of "doing more with...
The Evolving Landscape of Content Marketing: Writing with Impact
If everyone can write a lot more and a lot more quickly AND do so with SEO-tuning just a prompt or button click away, how should we be thinking about content production and content marketing? ...
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