The Altitude Adjustment ✈️
Your boarding pass for turbulence-free talks with marketing captains, demand gen navigators, and digital co-pilots that are elevating the conversation around personalization to cruising altitude.
![The Altitude Adjustment (1)](https://www.airtrafficcontrol.io/hs-fs/hubfs/The%20Altitude%20Adjustment%20(1).png?width=2240&height=1260&name=The%20Altitude%20Adjustment%20(1).png)
Natalie Marcotullio,
Head of Growth and Operations at Navattic
Nick Is joined on the Altitude Adjustment by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie discusses being an early stage marketing leader devoted to product led growth and growth marketing as well as her evolving view of SEO and content marketing.
ABOUT THE PODCAST
Join Nick Zeckets, Founder and CEO of Air Traffic Control, on "The Altitude Adjustment," a podcast exploring today's turbulent marketing and personalization strategies. Nick's straightforward and insightful discussions with B2B SaaS marketing leaders, soar into topics like email marketing, relationship building, demand gen campaign winners and losers and the shift towards impactful content and thought leadership. Each episode promises to launch your understanding of digital strategy and networking in today's dynamic marketing landscape.
![giphy giphy](https://www.airtrafficcontrol.io/hs-fs/hubfs/Imported%20sitepage%20images/giphy.gif?width=454&height=480&name=giphy.gif)
Our Podcast Co-Pilots
![Ashley McAlpin](https://www.airtrafficcontrol.io/hubfs/Altitude%20Adjustments/AShley%20McAlpin.jpeg)
Ashley McAlpin, VP of Marketing at Rockerbox
A seasoned marketing executive with over a decade of experience in both traditional and digital marketing. She excels in developing and scaling marketing teams, campaigns, and strategies, with a keen focus on launching products efficiently and effectively.
![jen leitman](https://www.airtrafficcontrol.io/hubfs/Altitude%20Adjustments/jen%20leitman.jpeg)
Jennifer Leitman, Chief Marketing Officer at OverDrive
![Kelly H Openpath](https://www.airtrafficcontrol.io/hubfs/Kelly%20H%20Openpath.jpeg)
Kelly O'Halloran, Director of Content and Engagement at QuotaPath
![Understory](https://www.airtrafficcontrol.io/hubfs/Screen%20Shot%202024-04-16%20at%2011.03.12%20AM.png)
Ali Yıldırım and Alex Fine, Co-founders at Understory
Ali Yıldırım and Alex Fine co-found Understory, focusing on B2B SaaS marketing through paid media, LinkedIn, and email. Ali's expertise in B2B ads complements Alex's product lifecycle management, driving growth and efficiency. Together, they lead Understory to innovate and optimize client marketing strategies.
![Selim Maalouf](https://www.airtrafficcontrol.io/hubfs/Selim%20Maalouf%20.jpeg)
Selim Maalouf, B2B content creator and podcast host
![pinja dodik](https://www.airtrafficcontrol.io/hubfs/pinja%20dodik.jpeg)
Pinja Dodik, Head of Marketing at Swarmia
![david baum](https://www.airtrafficcontrol.io/hubfs/davidbaum.jpg)
David Baum, Founder of Relato
![Ashley Gross The Prompt Community](https://www.airtrafficcontrol.io/hubfs/download.jpg)
Ashley Gross, Founder and CEO of the Prompt Community
Ashley Gross, CEO & Founder of The Prompt Community, joins Nick Zeckets on the Altitude Adjustment. Ashley highlights the differences in AI adoption between startups and enterprises, then delves into the strategic use of AI, the challenges of prompt engineering, and the role of generative AI in automating tasks and improving productivity.
![masoncosby](https://www.airtrafficcontrol.io/hubfs/masoncosby.jpg)
Mason Cosby, founder of Scrappy ABM
In this episode, you'll learn about Mason Cosby's framework for a stellar ABM program, including his account progression model and activation playbooks. Discover the crucial role of content in ABM and get practical tips on creating engaging content that drives clicks and engagement. Mason shares real-world examples, such as using LinkedIn messages to connect with target accounts and generate pipeline.
![nataliemarcotullio](https://www.airtrafficcontrol.io/hubfs/nataliemarcotullio.jpg)
Natalie Marcotullio, Head of Growth and Operations at Navattic
Nick Is joined on the Altitude Adjustment by Natalie Marcotullio, Head of Growth and Operations at Navattic. Natalie discusses being an early stage marketing leader devoted to product led growth and growth marketing as well as her evolving view of SEO and content marketing. She also outlines her strategy on how to balance quick wins when starting in a new marketing role as well as laying the groundwork for longer-term strategies.