The Altitude Adjustment ✈️
Your boarding pass for turbulence-free talks with marketing captains, demand gen navigators, and digital co-pilots that are elevating the conversation around personalization to cruising altitude.
Ashley McAlpin, VP of Marketing at Rockerbox
In this podcast, Nick and Ashley McAlpin discuss marketing challenges, stressing the importance of learning from failures, understanding the ideal customer profile, and the need for personalization in marketing strategies to effectively resonate with the target audience.
ABOUT THE PODCAST
Join Nick Zeckets, Founder and CEO of Air Traffic Control, on "The Altitude Adjustment," a podcast exploring today's turbulent marketing and personalization strategies. Nick's straightforward and insightful discussions with B2B SaaS marketing leaders, soar into topics like email marketing, relationship building, demand gen campaign winners and losers and the shift towards impactful content and thought leadership. Each episode promises to launch your understanding of digital strategy and networking in today's dynamic marketing landscape.
Our Podcast Co-Pilots
Ashley McAlpin, VP of Marketing at Rockerbox
A seasoned marketing executive with over a decade of experience in both traditional and digital marketing. She excels in developing and scaling marketing teams, campaigns, and strategies, with a keen focus on launching products efficiently and effectively.
Jennifer Leitman, Chief Marketing Officer at OverDrive
Kelly O'Halloran, Director of Content and Engagement at QuotaPath
Ali Yıldırım and Alex Fine, Co-founders at Understory
Ali Yıldırım and Alex Fine co-found Understory, focusing on B2B SaaS marketing through paid media, LinkedIn, and email. Ali's expertise in B2B ads complements Alex's product lifecycle management, driving growth and efficiency. Together, they lead Understory to innovate and optimize client marketing strategies.