--- title: How to Embed URL Properties into Text Properties and CTAs in HubSpot description: Sample Post image: https://www.airtrafficcontrol.io/hubfs/blog%20021424.webp --- [Skip to main content](https://www.airtrafficcontrol.io/en/blog/how-to-embed-url-properties-into-text-properties-and-ctas-in-hubspot#main-content) [![Air Traffic Control](https://www.airtrafficcontrol.io/hubfs/raw_assets/public/AirTrafficControl_2025/images/logo.svg "Air Traffic Control")](https://www.airtrafficcontrol.io/) [![Air Traffic Control](https://www.airtrafficcontrol.io/hubfs/raw_assets/public/AirTrafficControl_2025/images/small_logo.svg "Air Traffic Control")](https://www.airtrafficcontrol.io/) - Use case - [Discover What To Write Next](https://www.airtrafficcontrol.io/use-case/topic-reporting-content-strategy) - [Understand Your Competition’s Content](https://www.airtrafficcontrol.io/use-case/competitor-insights-linkedin-audience) - [Create Personalized Content Experiences](https://www.airtrafficcontrol.io/use-case/email-nurture-personalization) - [Build Personalized LinkedIn Ad Experiences](https://www.airtrafficcontrol.io/use-case/reduce-linkedin-ad-cpcs-air-traffic-control) - [Pricing](https://www.airtrafficcontrol.io/pricing) - Resources - [Playbooks](https://www.airtrafficcontrol.io/playbooks) - [Blog](https://www.airtrafficcontrol.io/en/blog) - [Knowledge Base](https://www.airtrafficcontrol.io/en/customer-support) - [Login](https://radar.airtrafficcontrol.io/) [Book a Demo](https://www.airtrafficcontrol.io/schedule-a-demo) ![How to Embed URL Properties into Text Properties and CTAs in HubSpot](https://www.airtrafficcontrol.io/hubfs/blog%20021424.webp) #### Share This Blog [mailto:?body=https://www.airtrafficcontrol.io/en/blog/how-to-embed-url-properties-into-text-properties-and-ctas-in-hubspot](mailto:?body=https://www.airtrafficcontrol.io/en/blog/how-to-embed-url-properties-into-text-properties-and-ctas-in-hubspot) [Personalization](https://www.airtrafficcontrol.io/en/blog/tag/personalization) [hubspot](https://www.airtrafficcontrol.io/en/blog/tag/hubspot) [Product](https://www.airtrafficcontrol.io/en/blog/tag/product) [Email](https://www.airtrafficcontrol.io/en/blog/tag/email) # How to Embed URL Properties into Text Properties and CTAs in HubSpot One of the powerful things you can do with Air Traffic Control content recommendations and HubSpot is embed the links of recommended content items into both buttons and into the headlines of recommended content items themselves.   If you're creating more of a marketing email where a button or Call-To-Action would make more sense I like to embed links into buttons like this: ![Screenshot 2024-02-13 at 8.12.37 PM.png](https://mail.google.com/mail/u/1?ui=2&ik=8ae4162d27&attid=0.2&permmsgid=msg-a:r3181011224472427449&th=18da536ecd382c49&view=fimg&fur=ip&sz=s0-l75-ft&attbid=ANGjdJ-QoQe9Sgomqx9rCxDZZSUuMiyPNsqI6j2jNajgREUxDqfx_js8VVQTZ70g9_NtG9i_DD5azvsYOuLYueFgbuS5Me2hFMspmBhi4rjTGwBCKeHrV-dXajGdi6o&disp=emb&realattid=ii_lsl3l39g1)   However, you can *also* embed a custom property URL into a custom text property: To hyperlink a text property with a URL property in a HubSpot email template, you will use HubSpot's personalization tokens and HubL (HubSpot Markup Language) to dynamically insert content into your email. Specifically, you will create a hyperlink where the text displayed is your `atc_syndicated_news_headline_1` text property, and the URL it links to is your `atc_syndicated_news_link_1` URL property. Here's how you can do it: 1. Open the email or template editor in HubSpot where you want to insert the hyperlink. 2. Determine where in your email content you want to insert the hyperlink. Click on the text block or wherever you want to add it. 3. Use the following code snippet to create the hyperlink. You'll need to insert it directly into the source code view of the email editor or a rich text module where HTML is accepted:  Here's that code:     Here's a breakdown of the code: - `` is the HTML tag used to create hyperlinks. - `href=""` sets the destination URL of the hyperlink to the value of the `atc_syndicated_news_link_1` property for the contact. Replace `contact` with the appropriate object if your property belongs to a different object type. -  sets the text of the hyperlink to the value of the `atc_syndicated_news_headline_1` property for the contact. After inserting this code snippet, switch back from the source code view to the normal view, if applicable, to see the hyperlink in place. Save your changes and ensure to test the email by sending a test email to yourself or a test contact to verify that the hyperlink works correctly and directs to the intended URL.   Keep in mind that if you take the second route of editing the email template's HTML, it'll look as though, in the editor view, that there's nothing there! Don't worry. Do a quick check in the preview tool, select a contact, and you'll see values appear.   #### Share This Blog [mailto:?body=https://www.airtrafficcontrol.io/en/blog/how-to-embed-url-properties-into-text-properties-and-ctas-in-hubspot](mailto:?body=https://www.airtrafficcontrol.io/en/blog/how-to-embed-url-properties-into-text-properties-and-ctas-in-hubspot) ![Announcement](https://www.airtrafficcontrol.io/hs-fs/hubfs/AirTrafficControl_2025/images/announcement_img.png?width=400&height=276&name=announcement_img.png) ### Subscribe to the Air Trafic Control newsletter Receive regular tips and resources to boost your establishment! ## Related Blogs We have something for everyone on our blog. Dig in! [Personalization](https://www.airtrafficcontrol.io/en/blog/tag/personalization) ##### [Leveraging AI for B2B Personalization in Content Marketing](https://www.airtrafficcontrol.io/en/blog/leveraging-ai-for-b2b-personalization-in-content-marketing) The ability to capture and retain audience attention with relevant and engaging content is pivotal, especially for B2B marketing personalization. As companies expand their content production... [Read More](https://www.airtrafficcontrol.io/en/blog/leveraging-ai-for-b2b-personalization-in-content-marketing) [Personalization](https://www.airtrafficcontrol.io/en/blog/tag/personalization) [hubspot](https://www.airtrafficcontrol.io/en/blog/tag/hubspot) ##### [Marketing Personalization Examples in HubSpot (+ Checklist)](https://www.airtrafficcontrol.io/en/blog/marketing-personalization-examples-with-hubspot) Personalized marketing is no longer a luxury; it's now a necessity for businesses to stay ahead of the competition. As a B2B marketer, you must provide your audience with relevant, engaging,... [Read More](https://www.airtrafficcontrol.io/en/blog/marketing-personalization-examples-with-hubspot) [Personalization](https://www.airtrafficcontrol.io/en/blog/tag/personalization) ##### [The Difference Between Good and Bad Email Personalization](https://www.airtrafficcontrol.io/en/blog/the-difference-between-good-and-bad-email-personalization) Sometimes podcasts are worth another listen. With his The Art of Marketing Operations Podcast, Glenn Bottomleyis one of the more affable hosts in the marketing podcast game. At the end of... 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