The ability to capture and retain audience attention with relevant and engaging content is pivotal, especially for B2B marketing personalization. As companies expand their...
Introduction: The Evolution of Marketing Engagement Marketers face a big challenge. There's so much customer data piling up every day. This growth sparked new industries, like Customer Data...
Introduction Thanks to having what I think is the greatest job I've ever had with the team here at Air Traffic Control, I've had a front row seat to AI-driven marketing personalization....
Introduction I had an opportunity to explore the nuances of B2B marketing with Kelly O’Halloran from QuotaPath during a recent podcast episode of The Altitude Adjustment. Kelly, known for her...