Share the most relevant content with every contact, every time
Send the most relevant content to each contact in HubSpot every time based on their interests and engagement.
The problem
Marketers have spent time and money creating content, but there isn't a way to know which content is the most relevant for each individual person.
Marketers can't effectively enable sales with the right content at the right time, even when it already exists.
Sending generic outreach and lifecycle emails leads to lower engagement and less meetings booked.
Prospects disengage and go cold without seeing consistent content that resonates.
Here's how Air Traffic Control works
1. Connect Air Traffic Control to HubSpot with a couple of clicks
We’ll start building an interest graph for each contact using your existing content and automated research.
2. Get 1:1 content recommendations for each target contact
Contact properties in HubSpot are automatically updated with personalized recommendations for each of your content types.
3. Activate the recommendations in emails, landing pages, and ads
Personalize every experience for each person across channels and at scale using HubSpot personalization tokens.
4. Understand the revenue influenced by each content recommendation
Connect the dots from content engagement to pipeline generated, and revenue closed.