Email personalization requires good data.

As a content marketer, you're an artist. You don't wield a paintbrush or chisel a marble block. Instead, your palette is filled with words,..

No One is Arguing About Personalization's Value No one. Even if you haven't read all the overwhelming data proving the impact of..

Introduction There's a lot of... suspect data on the impact of personalization on web conversion rates. Some data is a bit further down the..

Introduction Here's something not worth arguing over: email remains the greatest B2B marketing channel.

A well-designed landing page can make all the difference in converting leads into customers. In this post, we'll discuss what a landing..

Introduction

Definition of Account-Based Marketing Account Based Marketing (ABM) is a highly targeted, strategic marketing approach focusing on..

Introduction Utilizing 1st party data about how your current customers are getting value from your product is a powerful asset for..