The Symphony of Sentiment: Taming Tone in B2B Software Marketing
As a content marketer, you're an artist. You don't wield a paintbrush or chisel a marble block. Instead, your palette is filled with words, phrases, and sentences, your canvas the...
Email Personalization Best Practices: Leveraging Good Data
Email personalization requires good data. Understanding the significance of good data and knowing how to utilize it effectively to populate dynamic fields in email templates can...
Why is personalized marketing so hard?
In a world where our digital footprint reveals more about us than we might realize, the power of personalized marketing has never been more apparent. However, if you've ever dipped your...
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Are you ready to kick off your first truly personalized marketing campaign?