Marketing Personalization Is Broken (But Fixable)
No One is Arguing About Personalization's Value No one. Even if you haven't read all the overwhelming data proving the impact of personalization on every interaction between businesses and...
How Personalization Boosts Your B2B Website Conversion Rates
Introduction There's a lot of... suspect data on the impact of personalization on web conversion rates. Some data is a bit further down the line towards the point of sale suggesting...
The Impact of Personalization on Email Open Rates: A Deep Dive
Introduction Here's something not worth arguing over: email remains the greatest B2B marketing channel. Let's also not argue about this (please?): it's also the most personal channel...
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