Introduction This past week, the folks at AudiencePlus hosted their very first event dedicated to B2B marketing with a deep focus on content marketing and brand. And I just want...
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How To Turn Call Transcripts Into Relevant Follow Up In HubSpot With Aircall And Air Traffic Control
Every day, your sales team has dozens of meaningful conversations with prospects. Calls where buyers share their specific challenges, use cases, and goals. Yet most of this valuable context...
It's a familiar story for marketers - prospects engage with your content but resist meeting requests when sales reaches out.
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