The Art of Resourceful Marketing: The Strategic Vision for guidde with Moran Altarac

Nick's chat with Moran Altarac, VP of Marketing at Guide, uncovers her journey from military to marketing, emphasizing her entrepreneurial approach in shaping Guide's marketing strategies. This includes leveraging SEO, affiliate marketing, and AI newsletters for enhanced visibility and customer engagement. Moran also highlights the importance of customer feedback and personalization in product development. Despite resource and data analytics challenges, her willingness to experiment and learn from failures offers key marketing insights in the tech sector.