The Altitude Adjustment: Ep. 3
Mastering Marketing Operations and Personalization with Mike Rizzo
Mike Rizzo from MarketingOps.com explores the role and challenges of marketing operations, the importance of marketing technologists, and community building. He delves into personalization in marketing, the critical role of data in gaining a competitive edge, and strategies for effective data-driven campaigns. Mike also discusses overcoming limitations of traditional CRM data and the significance of customer-driven campaign success.
