---
title: Demand Generation Consolidating Tech Spend with Ryan Gunn | The Altitude Adjustment
description: In this podcast, Nick Chase Mohseni, CMO of Heatmap.com, discusses their focus on revenue analytics, the need to adapt to evolving email regulations, and the importance of educational content in marketing.
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###### The Altitude Adjustment: Ep. 13

# Demand Generation Consolidating Tech Spend with Ryan Gunn

Ryan Gunn, Director of Demand Gen and Marketing Ops at Aptitude 8, joins Nick Zeckets to discuss various topics related to marketing and demand generation. They cover the challenges and investments in marketing, the consolidation of tech spend, the flexibility of services, the combination of generative AI and HubSpot, the importance of authenticity in content, and the role of LinkedIn and personal branding. They also touch on the limitations of attribution and the value of originality in content. Ryan shares his insights and experiences, providing valuable takeaways for marketers.

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