---
title: "Breaking the Spam Cycle: Engineering B2B Marketing with Pinja Dodik | The Altitude Adjustment"
description: In this podcast, Nick Chase Mohseni, CMO of Heatmap.com, discusses their focus on revenue analytics, the need to adapt to evolving email regulations, and the importance of educational content in marketing.
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---

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###### The Altitude Adjustment: Ep. 20

# Breaking the Spam Cycle: Engineering B2B Marketing Success with Pinja Dodik

Nick chats with Pinja Dodik about her forward-thinking approach to B2B marketing which is deeply rooted in the value of authentic, enduring content and strategic marketing that prioritizes user consent and engagement over broad, undirected outreach. Her insights into effective content utilization and the transition of marketing strategies to embrace more personalized and meaningful interactions reflect a broader shift in modern marketing practices.

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