---
title: Personalization vs. Relevance | The Altitude Adjustment Podcast
description: In this podcast, Nick Chase Mohseni, CMO of Heatmap.com, discusses their focus on revenue analytics, the need to adapt to evolving email regulations, and the importance of educational content in marketing.
image: https://www.airtrafficcontrol.io/hubfs/ed58aecd-12dd-494b-8588-46846c5fdbac.jpeg
---

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###### The Altitude Adjustment: Ep. 5

# Personalization vs. Relevance in Marketing and Sales with Peter Mollins 

Peter Mollins, CMO of SetSail, highlights the importance of internal data in driving sales and marketing strategies, the distinction between personalization and relevance and advocating for more original content in the age of AI.

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