---
title: Mastering Marketing Operations with Mike Rizzo | The Altitude Adjustment
description: In this podcast, Nick Chase Mohseni, CMO of Heatmap.com, discusses their focus on revenue analytics, the need to adapt to evolving email regulations, and the importance of educational content in marketing.
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---

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###### The Altitude Adjustment: Ep. 3

# Mastering Marketing Operations and Personalization with Mike Rizzo

Mike Rizzo from MarketingOps.com explores the role and challenges of marketing operations, the importance of marketing technologists, and community building. He delves into personalization in marketing, the critical role of data in gaining a competitive edge, and strategies for effective data-driven campaigns. Mike also discusses overcoming limitations of traditional CRM data and the significance of customer-driven campaign success.

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