---
title: Individual Podcast by Lara Shackelford
---

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###### The Altitude Adjustment: Ep. 31

# The Future of Revenue Marketing With AI with Lara Shackelford

INick is joined on the Altitude Adjustment pod by Lara Shackelford, Senior Vice President of Marketing at iCapital. In this episode, they discuss AI's considerable influence on revenue marketing. Lara shares her journey to tech leadership while debunking common AI myths and revealing opportunities and challenges AI brings to modern revenue marketing.

 

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