---
title: Individual Podcast by Justin Dorfman
---

[![logo](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/logo.svg "logo")](http://airtrafficcontrol.io)

[![small_logo](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/small_logo.svg "small_logo")](http://airtrafficcontrol.io)

- Use case 
    - [Discover What To Write Next](https://www.airtrafficcontrol.io/use-case/topic-reporting-content-strategy)
    - [Understand Your Competition’s Content](https://www.airtrafficcontrol.io/use-case/competitor-insights-linkedin-audience)
    - [Create Personalized Content Experiences](https://www.airtrafficcontrol.io/use-case/email-nurture-personalization)
    - [Build Personalized LinkedIn Ad Experiences](https://www.airtrafficcontrol.io/use-case/reduce-linkedin-ad-cpcs-air-traffic-control)
- [Pricing](https://www.airtrafficcontrol.io/pricing)
- Resources 
    - [Playbooks](https://www.airtrafficcontrol.io/playbooks)
    - [Blog](https://www.airtrafficcontrol.io/en/blog)
    - [Knowledge Base](https://www.airtrafficcontrol.io/en/customer-support)
- [Login](https://radar.airtrafficcontrol.io/)

[Book a Demo](https://www.airtrafficcontrol.io/schedule-a-demo?hsLang=en)

[![logo](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/logo.svg "logo")](http://airtrafficcontrol.io)

[![small_logo](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/small_logo.svg "small_logo")](http://airtrafficcontrol.io)

- [Home](https://www.airtrafficcontrol.io)
- [Podcasts](https://www.airtrafficcontrol.io/podcast)

 Subscribe to Podcast

###### The Altitude Adjustment: Ep. 26

## Modernizing Sales Processes And Assets To Align GTM Teams

Nick is joined by Justin Dorfman, Founder and CEO of AssetMule. Join in to hear how the evolution of influencer marketing inspired Justin to solve a real pain point he'd experienced himself while scaling sales processes.

In this episode you'll also get Justin and Nick's perspective and some strategies on how to align GTM teams across product, sales, and sales enablement. Across the board they discuss how identifying gaps in quickly evolving markets is key when creating innovation solutions and tech.

 

[![spotify-button-1](https://www.airtrafficcontrol.io/hubfs/spotify-button-1.webp "spotify-button-1")](https://open.spotify.com/show/25imLFn48IfNLq70GKSrQF)

No video selected

Select a video type in the sidebar.

### latest blogs

![star_shape](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/Air_Traffic_Control_Feb2023/image/star_shape.svg)

![star_shape](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/star_shape.svg)

### Head over to Spotify to listen to all the episodes

[Take me to Spotify](https://open.spotify.com/show/25imLFn48IfNLq70GKSrQF)

### No meeting selected

Select an existing meeting from the sidebar, or create a new one by navigating to the Meetings tool

[![Air Traffic Control](https://www.airtrafficcontrol.io/hubfs/AirTrafficControl_2025/images/logo.svg "Air Traffic Control")](http://airtrafficcontrol.io)

<https://www.linkedin.com/company/airtrafficcontrol/>

- [Login](https://radar.airtrafficcontrol.io/)
- [HubSpot Agency Partners](https://www.airtrafficcontrol.io/agency-partner-program?hsLang=en)
- [Individual Referral Program](https://www.airtrafficcontrol.io/agency-affiliate-referral-agreement?hsLang=en)
- [Agency Services](https://www.airtrafficcontrol.io/agency-services?hsLang=en)
- [Terms of use](https://www.airtrafficcontrol.io/terms-of-use?hsLang=en)
- [Privacy policy](https://www.airtrafficcontrol.io/privacy-policy?hsLang=en)

- ![](https://23572373.fs1.hubspotusercontent-na1.net/hubfs/23572373/Air_Traffic_Control_Feb2023/image/contact.svg) 
  
   +1 ‪(909) 274-0312
- ![dashicons_email](https://www.airtrafficcontrol.io/hubfs/AirTrafficControl_2025/images/dashicons_email.webp) 
  
  [tower@airtrafficcontrol.io](mailto:tower@airtrafficcontrol.io)
- ![location](https://www.airtrafficcontrol.io/hubfs/AirTrafficControl_2025/images/location.webp) 
  
  [Anaheim, CA 92801, USA](https://www.google.com/maps/place/Anaheim,+CA+92801,+USA/@33.8478365,-117.9984317,13z/data=!3m1!4b1!4m6!3m5!1s0x80dd29888d94e145:0x234ad0f679014784!8m2!3d33.8469812!4d-117.9541894!16s%2Fm%2F01z9w4k?authuser=0&entry=ttu&g_ep=EgoyMDI1MDgxMy4wIKXMDSoASAFQAw%3D%3D)