---
title: The Art of Resourceful Marketing with Moran Altarac | The Altitude Adjustment
description: In this podcast, Nick Chase Mohseni, CMO of Heatmap.com, discusses their focus on revenue analytics, the need to adapt to evolving email regulations, and the importance of educational content in marketing.
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---

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###### The Altitude Adjustment: Ep. 15 

# The Art of Resourceful Marketing: The Strategic Vision for guidde with Moran Altarac

Nick's chat with Moran Altarac, VP of Marketing at Guide, uncovers her journey from military to marketing, emphasizing her entrepreneurial approach in shaping Guide's marketing strategies. This includes leveraging SEO, affiliate marketing, and AI newsletters for enhanced visibility and customer engagement. Moran also highlights the importance of customer feedback and personalization in product development. Despite resource and data analytics challenges, her willingness to experiment and learn from failures offers key marketing insights in the tech sector.

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